Lilyen Likchen Boseren|MBM|2020
Abstract:
Type II diabetes or non-insulin dependent diabetes, has become an epidemic worldwide. In Indonesia, total incident of diabetes was 10.6 million people while in Switzerland 496 hundred people out of total population. At the same time, type II diabetes cases had rapidly increase especially among the age group of 15 to 40 years old because of food consumption behavior and lifestyles changes. Therefore, this study had two purposes. First, to determine the overall score of knowledge about type II diabetes, and healthy lifestyle practices among college students. Second, to determine what factors influence college students (as a consumer) buying behaviour, and perceived barrier engaging in positive lifestyles. The locus of this research was Indonesia and Switzerland.
Keywords : Diabetes knowledge, healthy lifestyle, perceived barrier, factor influencing consumer buying behavior, college students, Indonesia, Switzerland.
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